International shipping company Rock-It Cargo has signed on as a major sponsor of the International Triathlon World Championship Series.

International Triathlon World Championship Series

As part of the deal, which has been brokered by the International Triathlon Union’s (ITU) organisational and marketing partner Upsolut Event GmbH, Rock-It-Cargo will serve as the official transport logistic service of the series.

Marisol Casado, ITU president and International Olympic Committee (IOC) member, said of the deal: “It is our great pleasure to have partnerships with such a professional logistic partner. Rock-It Cargo has a great reputation in the concert touring industry and we are delighted to tie in with them on the Series events worldwide.”

Andreas Mattick, managing director, Rock-it Cargo Germany GmbH, added: “Similar to the needs of a triathlon athlete, a sport logistics provider also requires persistence, focus, a good strategy and a strong will to achieve their targets. That’s why we’re extremely pleased to support the Dextro Energy Triathlon ITU World Championship Series.”

Rock-It Cargo joins a host of other sponsors of the Triathlon ITU World Championship Series including title-sponsors Dextro Energy, Finnish sports marketing company Suunto who are the official timing and data partner, global bike partner Specialized Bicycle Components and global charity partner the Laureus Sport for Good Foundation.

Paul Coleman, managing director of ITU World Championship Series, also expressed his delight at the deal: “We are extremely delighted that Rock-It Cargo finds the partnership as enhancing its brand image. ITU is keen to establish win-win partnerships with global brands, and the new partnership with Rock-It Cargo is an excellent showcase demonstrating the Series as a major sport platform.”

The Dextro Energy Triathlon 2011 ITU World Championship Series begins over the weekend of 9th and 10th April in Sydney and culminates in the Grand Final in Beijing on the weekend of the 10th and 11th September.